News Flash

Town of Normal News

Posted on: February 9, 2024

Normal invites community feedback on Vision 2050/Sustainability Plan


Normal, Ill. – Feb. 9, 2023 – The Town of Normal announced ways the community can provide input on quality-of-life initiatives that create a sustainable and vibrant community. The feedback will help develop the Town’s Vision 2050/Sustainability Plan


Creating the 2050 roadmap

“We have many avenues planned for community input in early 2024, including an online survey, interviews with local subject matter experts and a public meeting, with more opportunities for public comment to come later this summer,” says Town Planner Mercy Davison

Starting today, community members can provide feedback via the Vision 2050/Sustainability Feedback forum. The online feedback forum can be viewed at


“We want as many people as possible to engage and participate,” says Davison. “Those providing feedback will shape the future of the Town of Normal.” 


Keeping the community informed

To keep people informed about progress and engagement opportunities, the Town launched a project page on the Town of Normal Forum, a collaborative website sharing information about important issues. 


The page intends to keep the community informed of progress and offers additional ways to provide feedback. It includes an overview of the project timeline and an engagement forum where people can share their thoughts.


The Town will also use its main website and social media platforms to provide updates, and all communications will point to the project page. 


Interested community members can sign up to be notified when the latest project news is posted. To receive regular notifications about progress on Vision 2050/Sustainability efforts, choose the “Sign up for notifications” button. Those signing up are asked to provide a name and email address. The project page can be viewed by visiting


Scientific survey underway; look for online ads

FacebookThe Town of Normal partnered with Zencity to launch a scientific survey to gather input from people who live, work and visit Normal. Zencity began placing ads promoting the survey in early February. The survey will be live throughout the month and findings will inform priorities and goals for the Vision 2050/Sustainability Plan.


Over the next six weeks, community members may see the survey advertised online on social media platforms and other places where they see online ads. (see example ad).


“We want people to know the survey is legitimate, and most importantly, we want them to participate when they come across the ads online,” says Davison.


“Because of the scientific nature of the survey and to eliminate potential bias, the Town of Normal is not sharing the survey link directly,” she adds. 



The Town of Normal Council authorized staff in September 2023 to work with the Hile Group to facilitate the development of the Vision 2050/Sustainability Plan. Work on the project began last fall and continues through September 2024.


For more than three decades, the Town of Normal has regularly called together diverse groups of community members to create vision plans. The goal is to generate a vision of what the group hopes the Town of Normal will be 25 years in the future. 


The first plan, “Vision Plan 2015,” was created in 1990 and focused on the physical environment, social-fabric governmental affairs, and the economy. Subsequent plans addressed similar issues and added new themes, including regionalization, communication and technology. 


The first plan with a focus on sustainability was created in 2010. The current process will identify progress made and chart a course through 2050. The Vision 2050/Sustainability Plan will make recommendations about positioning the community to provide enhanced quality of life for generations to come. 


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If you need assistance accessing any program, service or event provided by the Town of Normal, please email ADA Coordinator Greg Troemel or call 309-454-9580.

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